Young people urged to ‘Get In. Go Far’ with new world class apprenticeships

Top employers and government are calling on young people to ‘Get In. Go Far’ by choosing an apprenticeship in a new campaign launched today. This coincides with the introduction of 40 new employer-designed apprenticeships in sectors including journalism, engineering, hospitality and law.

These new opportunities will give people the chance to earn whilst they learn on apprenticeships which have been designed by businesses in a variety of sectors.

Vince Cable Secretary of State for Business said: “For too long there has been a divide between university and vocational education which has been damaging for both employers and young people. Placing university degrees and apprenticeships on an equal footing will help to break down barriers and better meet the needs of business.

“Since I became Secretary of State we have expanded apprenticeship numbers greatly, particularly higher apprenticeships. The reforms to apprenticeships enable employers to design and deliver apprenticeships that meet their needs, giving young people valuable qualifications and helping them to build successful careers from television production to advanced manufacturing.”

The campaign launched today showcases the variety and quality of apprenticeships on offer. With the strapline ‘Get In. Go Far’, it features real apprentices in varied sectors giving their own thoughts on their experiences. The apprentices, shown in the adverts taking selfies in their places of work, will appear on TV, posters, digital channels and in print media.

Skills Minister Nick Boles said: “As another group of young people achieve their GCSE and A Level results, there has never been a better time to consider an apprenticeship. Through an apprenticeship young people can achieve a degree and work at some of the biggest companies in the country.

The new campaign features some great success stories which show exactly how far an apprenticeship can take you. I would recommend any young person that isn’t sure what to do next, to look at some of the new and exciting apprenticeship opportunities available to them.”

The campaign forms part of the apprenticeship trailblazer project which was launched in October 2013, the second phase of which was launched during National Apprenticeship Week in March 2014. It aims to ensure every apprentice in England is enrolled on a scheme which has been designed and approved by employers by 2016 to 2017.