The Apprentice gives a “false impression” of apprenticeships, says Vince Cable

Cable: It "has little to do with apprentices"

Cable: It “has little to do with apprentices”

BBC1’s The Apprentice hit our screens a few weeks ago, with candidates battling it out for Lord Sugar’s investment in their business idea. Business secretary Vince Cable has voiced his concerns about the programme saying that is portrays a warped view of apprenticeships.

Mr Cable’s Department for Business, Innovation and Skills aims to provide an alternative route to a career, making apprenticeships equivalent to a university degree. It hopes to double the number of apprenticeships from 260,000 to 480,000 by 2022.

Mr Cable said: “I know that The Apprentice is designed to be dramatic television viewing but it has very little to do with apprentices – people who are doing a serious piece of vocational training.”

 “I worry that whatever the attractions of the programme as a piece of TV theatre, it gives people a completely false impression about what being an apprentice actually involves.”