Working parents say apprenticeships still not equal to degrees

Commissioned survey, Employee outlook: Focus on apprenticeships

Commissioned survey, Employee outlook: Focus on apprenticeships

The Chartered Institute of Personnel and Development (CIPD) is the leading Chartered HR and development professional body, setting global standards for best practice in HR. It has called for better careers guidance to ensure that apprenticeships are seen as professional and an alternative to university, rather than based in blue collar careers, such as construction.

CIPD commissioned a survey, Employee Outlook: Focus on Apprenticeships, as part of its Learning to Work programme, interviewing 400 working parents. Results revealed that one in ten parents would recommend an apprenticeship for their child, compared to nearly half choosing a university degree. The parents said that to make apprenticeships an attractive option, more employers should have apprenticeship schemes in place and more information should be provided.

Almost half of working parents believe that apprenticeships are more appropriate for manual or blue collar jobs and less than a fifth believe that apprenticeships have the same status as university education.

Peter Cheese, chief executive at the CIPD,comments: “A key objective of the CIPD’s Learning to Work programme has been to encourage more employers to offer high quality apprenticeship programmes, and the introduction of Higher Apprenticeships last year was designed to offer new access routes into professions, such as business administration and HR, which would normally require a university degree or academic qualification. But our research shows there is still work to be done to improve the parity of esteem between the many excellent employer-led apprenticeship programmes and university education. Our economy needs both routes to thrive.”