New Facebook App launched as more young people consider Apprenticeships

(L-R) James Warkwick, Daniel Munro, Matt Truslove, and Emma Jesson from Confetti Media Group in Nottingham designed the new NAS app.

To improve young people’s chances of securing an Apprenticeship, the National Apprenticeship Service is launching a new Facebook app, designed by a team of young creative apprentices, to help people increase the quality of their applications and interview skills.

The National Apprenticeships Service has added the Facebook app to its extensive resources available over the exam results period.

Available on the National Apprenticeship Service’s Facebook page, the app was developed after a nationwide competition and has been described by Alison Whitlock, Head of Apprenticeships at Confetti Media Group in Nottingham (who mentored the apprentice design team) as “a brilliantly user-friendly tool designed by young people with their peers in mind.”

Carolyn Savage, Head of Apprenticeship Vacancies for the National Apprenticeship Service said:

“The judges were all impressed by the standard of the applications received in the Facebook competition. It’s clear how much thought and hard work had gone into creating the final app, which really is a winning design created by young people who have been in the same position as those they have created it for. It looks great, is easy to use and will hopefully help young job seekers get the results they are looking for in securing them an Apprenticeship.”

The new app is in addition to other resources launched by the National Apprenticeship Service over the exam results period:

  • On apprentice.tv, a host of information films and guidance on ‘how to apply for an Apprenticeship,’ a guide to Higher Apprenticeships and the new ‘How to make a flying start to your Apprenticeship’.
  • An online ‘Apprentice Support Pack’ featuring hints and advice on starting an Apprenticeship.
  • To help young people access impartial and independent advice, the National Careers Service and National Apprenticeship Service are running a special #ResultsAdvice service on Twitter and Facebook until the 29th August to give young people the opportunity to ask questions about their exam results, Apprenticeships and wider career options.
  • In addition, ‘AV Live’ is available as a feed of live Apprenticeship vacancies. It is featured across the Apprentice Eye website alongside other media partners.  Partners can utilise the feed on their own site to help spread the word about how Apprenticeships help young people and adult learners earn while they learn in a real job, gaining a real qualification and a real future. For more details on the AV Live feed, check it out here. 

Skills Minister Matthew Hancock said:

“With more vacancies than ever before, Apprenticeships are fast becoming the norm for young people who want to achieve their career goals through an alternative route to University. We want more employers to take advantage of the advice and support available from the National Apprenticeship Service and consider how hiring an apprentice could benefit their business.”

The increasing popularity of Apprenticeships among young people comes after business research showed that employers find apprentices 15% more employable than young people with other qualifications. In the study, employers ranked higher apprentices as the most employable of all young people – above those with degrees.

Jaine Bolton, Director, National Apprenticeship Service said:

“Getting your exam results can be a really stressful time for young people.  The good news is that with ever more Apprenticeships, there is an increasing range of high quality options available.

“Last year, the National Apprenticeship Service saw a record number of applications for Apprenticeships on A-Level results day, and with up to 20,000 vacancies now available online at any one time, this summer we’re expecting that the number of young people applying for an Apprenticeship could hit a new high.”

The National Apprenticeship Service Facebook app is launched on the back of other data showing more than half (54%) of young people in England would want to do an Apprenticeship if one was available and figures from youth website Not Going To Uni showing 71% of employers would recommend young people do an Apprenticeship.

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