Competition searches for National Apprenticeship Week 2014 design stars

Budding designers are being encouraged to demonstrate their creative talents by designing the official campaign T-shirt for the high profile National Apprenticeship Week 2014.

The competition launched this week and closes on 20th October 2013. To enter the competition, entrants should email their designs to theweek@apprenticeships.gov.uk by 20th October, 4pm. Entrants need to meet the competition brief outlined below (available here.)

All apprentices – current and former, no matter what job role or Apprenticeship framework – are encouraged to apply as well as those who aspire be an apprentice. Further education students aged 16 and over can also enter.

The T-shirt will play an important role in promoting National Apprenticeship Week which will take place from 3rd-7th March 2014. Now in its seventh year, National Apprenticeship Week is the time when all eyes are on Apprenticeships and it’s all about raising the profile amongst employers, individuals, teachers, parents and the media. Everyone with an interest in Apprenticeships across England is encouraged to get involved in the Week.

The T-shirt featuring the winning design will be available for National Apprenticeship Week supporters to order in the run up to the Week. It is expected to be officially launched during The Skills Show at the NEC, Birmingham in November 2013.

The competition is being run by The National Apprenticeship Service and partner Creative Skillset. Entries to the competition will be judged by an expert panel to be announced soon.

Entrants are expected to reflect the themes of ‘Made by apprentices’ – designed to showcase how Apprenticeships can deliver great things for employers and individuals.

Karen Woodward, Interim National Director of Apprenticeships at the National Apprenticeship Service, said: “We want all apprentices around the country to join in the National Apprenticeship Week celebrations – and wearing a t-shirt designed by budding young designers is a simple and very visible way for everyone to get involved.

“National Apprenticeship Week is a fantastic opportunity to shine the spotlight on Apprenticeships and the many benefits they offer. Apprenticeships are a great way for young people and adult learners to earn while they learn in a real job, gaining a real qualification; and setting them on the road to success in their chosen career. For employers, hiring apprentices is a way of attracting new talent and developing a motivated, skilled and diverse workforce.”

Dinah Caine, CBE, Chief Executive, Creative Skillset said: “Last year our fashion and textiles apprentices sent out the rallying cry of ‘We can do it!’ to encourage other young people to consider an Apprenticeship. We are delighted to partner in this national competition that will showcase the talent of apprentices and; we very much look forward to seeing the design proposals.”

To find out more, visit the competition page online 

For inspiration about apprentices creativity visit the ‘Made by Apprentices’ pinterest board.

Competition Brief: 

Who can enter?

The competition is open to current and former apprentices, and those that aspire to be an apprentice. Apprentices can be working in any job role, completing any Apprenticeship framework. Further education students aged 16 and over can also enter.

Where will the final design be used?

The t-shirt will be promoted in the lead up to National Apprenticeship Week with the intention of apprentices in different jobs around England wearing it throughout the week.

Competition criteria

As the t-shirt is to promote the Week, the words ‘National Apprenticeship Week’ should be included. It would be beneficial if the theme ‘Made by apprentices’ was reflected in the design.

The date for the Week (or 2014) should not be included. It is important to remember that the National Apprenticeship Service operates in England only, so no references should be made to ‘Great Britain’ in full or national flags.

Entrants are encouraged to review the Brand guidelines for Apprenticeships to see examples of recent National Apprenticeship Service work.

The National Apprenticeship Service will be supporting this competition with a PR campaign and the designers and winners are expected to receive some media coverage. The National Apprenticeship Service are keen for the T-Shirt to be ready to launch at The Skills Show in November. The National Apprenticeship Service will be working in partnership with Creative Skillset to encourage retail Apprenticeship employers to display the T-shirt in their windows and ask employees to wear it during the Week.

Closing date and how to enter

To enter please email designs to: theweek@apprenticeships.gov.uk  by 4pm on 20th October 2013.