The battle to change parents’ perceptions of apprenticeships has a long way to go, according to new research from Prudential. The insurance giant has released research which shows that, although a university education doesn’t offer a guarantee of fast tracked success, a large number of parents are concerned that apprenticeships are poorly paid.
The research asked parents of pupils who completed high school-level exams across Scotland this summer, and showed that 49% disagree that graduates are more likely to achieve faster career success than apprentices, and just a fifth (21%) say apprenticeships do not offer the best career path.
But that has to balanced against the fact that three out of four (74%) parents view apprenticeship roles as poorly paid, with 35% holding the view that apprenticeship opportunities are often in lower-skilled and lower-paid industries.
‘Apprenticeships give real world experience’
Simon Moffatt, human resources director at Prudential’s insurance business in the UK, said: “There are a wide range of pathways into the working world and parents are increasingly recognising that university is not the only route to career success after school.
“Apprenticeships offer an excellent route into the workplace and should not be overlooked, especially as university education becomes more expensive.
“Apprenticeships give real world experience and part of the attraction is gaining excellent on-the-job training with the potential for a secure job and career progression. Many apprentices realise the prospect of good longer-term employment opportunities can offset the potentially lower initial pay.”
Prudential is one of many large UK businesses to offer apprenticeships.