Sugar will push for apprentices as enterprise tsar

Lord Sugar has been appointed the government’s enterprise tsar for the second time. Downing St announced yesterday that his role will focus on encouraging young people to become more entrepreneurial and start up businesses. He’s also set to push for greater take up of apprenticeships.

Lord Sugar said: “I’m delighted to be taking on this challenge. I built successful businesses with the support of hundreds of talented young people who learned their skills on the job – exactly the kinds of skills you learn in an apprenticeship.

“But not enough of our young people know about apprenticeships and what they offer, and too few feel empowered to set up their own business.”

In his previous stint as tsar, under Labour Prime Minister Gordon Brown, Lord Sugar was the public face of start up culture. However, that soured following the departure of Brown, and Lord Sugar ultimately left Labour days after the 2015 general election, warning that he had lost confidence in it due to what he called “general anti-enterprise concepts” in its thinking

Skills minister Nick Boles welcomed Lord Sugar’s appointment: “We want every young person in Britain to get on and build a great life for themselves, whether it’s by starting an apprenticeship or setting up their own business. Lord Sugar has huge credibility among young people and I am delighted that he has agreed to help the government bang the drum for apprenticeships and enterprise.”

Lord Sugar has hosted the popular The Apprentice show since 2005. His sidekick Nick Hewer left the show and was replaced by Claude Littner last year.

In 2013 then business secretary Vince Cable criticised the show, claiming that it gave a warped impression of apprenticeships.