Get In Go Far campaign ramps up

This week sees further impetus for the Get In Go Far campaign, with a new series of case studies and ads running to encourage young people to consider apprenticeships.

It also supports the government’s commitment to create three million apprenticeship starts by 2020, including a 20 per cent increase in the total number of apprentices from Black, Asian, and minority ethnic (BAME) backgrounds, and a 20 per cent increase in degree level apprenticeships.

“We want to ensure young people get the skills they need and those that employers are looking for,” says Nadhim Zahawi, Conservative MP for Stratford-upon-Avon and Apprenticeship Adviser to David Cameron.


Shifting perceptions

Zawahi has thrown his weight behind the campaign in an article today, and says he hopes, “Get In Go Far can really make a difference is in creating a long term cultural shift in perceptions surrounding apprenticeships, motivating all audiences to see them as an expected and highly respected work-based qualification.”

Those interested can find out more by visiting, or join the #GetInGoFar conversation on Twitter by following @bisgovuk and @apprenticeships.