New apprenticeship programme launches for creative bright sparks

A London media agency is launching an innovative, entry-level apprenticeship programme for creative youngsters.

‘Evolution’ is a 12-month apprenticeship set up by MEC, aimed at providing formal qualifications and an insight into a creative career for post-16 students with GCSEs in English and maths.

Successful applicants to the programme will work in MEC’s communications planning, audio visual, display activation, performance planning, and activation, research and campaign management teams.

They will also study towards a Level 3 diploma, and a Level 3 technical certificate in either creative and digital media, or digital marketing and social media.


Reverse mentoring

A unique approach will also see students taking part in a ‘reverse mentoring’ scheme, in which they will mentor a member of the senior management team so bosses can get an insight into how their younger colleagues think.

As well as creative-based learning, the apprenticeships will include personal development modules around self-awareness, self-management, social awareness and relationship management.

Sarah Hennessy, managing director of MEC said: “Attracting a more diverse talent base is key to our future success. This apprenticeship programme offers the brightest candidates a specially created training programme and industry recognised qualification to help them achieve their career defining moment at MEC.”


Helping people thrive

Clare Alger, MEC’s director of people and culture, added: “Today’s launch of our new Evolution programme reflects the commitment we have made to offering our people innovative and leading-edge development opportunities to help them thrive and achieve both personal and professional success.”

The programme is being launched in partnership with Creative Pioneers Apprenticeships. Applicants can apply until 1 April via MEC’s website.