‘Generation Selfie’ too self-conscious to improve their CV

New research from Barclays has revealed that young people in Britain are embarrassed by promoting their achievements professionally when looking for apprenticeships, despite being known as ‘Generation Selfie’.


Constant self-promotion

Young people in the UK on average post to social media more than eight times a day, mostly with pictures of holidays, nights out and hobbies, as well as with ever-more ubiquitous ‘selfies’.

Research from Barclays’ LifeSkills department however has found that the majority of the UK’s young population aren’t confident when it came to promoting themselves professionally.

Barclay’s research found:

  • Six in ten (60 per cent) of 14-25 year olds surveyed said that they were intimidated by the prospect of writing a CV.
  • Over half (55 per cent) said they feel so shy they avoid working on it altogether.
  • Nearly half (47 per cent) put their shyness down to feeling self-conscious and embarrassed about talking themselves up. 36 per cent say they don’t know how to promote themselves without being too boastful and 31 per cent worry about exaggerating their talents with professional language.


What skills do ‘Generation Selfie’ possess?

Since the turn of the 21st Century the accessibility of technology has enabled Britain’s youngsters to become highly tech savvy, with 76 per cent of the study claiming to be proficient in computer skills, but they fail to mention this skill in their CV as they don’t think it’s appropriate. Other skills that they fail to mention include:

  • Problem solving abilities such as overcoming an obstacle/managing a crisis (48 per cent)
  • Organisational skills such as planning/coordinating (42 per cent)
  • Being familiar with multiple social-media platforms (38 per cent)
  • Good telephone manner (31 per cent)
  • Photo-editing skills (27 per cent)
  • First aid skills (20 per cent)
  • Video-editing skills (17 per cent)
  • Creating and managing a YouTube channel (14 per cent)
  • Writing a long term blog (13 per cent)

‘In a competitive job market, it’s important to present yourself in the best possible way, and your CV is normally the first encounter with a potential employer,’ Kirstie Mackey, head of LifeSkills.