Employers say that apprenticeships deliver loyalty boost

More than half of employers who offer apprenticeships say apprentices stay in the business longer than other recruits, according to new research.

The survey of 555 employers conducted by Redshift Research Ltd found that of these, 59% say this is because of the quality of the training provided and more than half believe it’s down to apprentices having the ability to learn and grow in the business from the bottom up. In addition, one third of those who offer apprenticeships say apprentices are more committed to the business than other employees.

Blue Moon Creative managing director Michael Taite, said: “Apprenticeships have transformed our business, in a low risk way. Clients we want are more ready to talk to us, and people we might want to hire are queuing up. They have brought a fresh new dynamic into the company, making a big impression on clients and prompting us to review our approach to our processes, target markets and even the future of our business.”