The BBC, Department for Work and Pensions (DWP) and Skills Funding Agency have joined forces to create 5,000 digital traineeships for young unemployed people.
Due to launch this summer, the government-funded scheme will give trainees to chance to learn digital skills including creating websites, running social media campaigns and making short videos for the internet.
Other skills they will learn include budgeting, team working and project management.
After the six weeks of classroom training with a provider, trainees will go on to do a three-week placement with a UK company. Those who show strong potential will be urged to apply for an apprenticeship with the BBC.
BBC director general Tony Hall said: “We’ve already hit our target of having apprentices make up 1% of our workforce. I’m immensely proud of that, but we need to keep on showing leadership, and keep on bringing people together in a way which only the BBC can.
“Our new Make it Digital Traineeship is a hugely ambitious partnership, one we hope will unlock Britain’s digital potential and create genuinely life-changing opportunities for young people.”
