The Cornwall Apprenticeships campaign hits the road

During the spring, the Cornwall Apprenticeships campaign will be touring the county to raise awareness about apprenticeships with young people, their parents and employers.

Working in partnership with Pirate FM and its Media Bus, the campaign will be visiting schools, town centres and busy retail sites to provide impartial information advice and guidance about the apprenticeship opportunities available in the county.

The tour started on 7th January 2015 at Penrice Academy in St Austell.  70 students from year 10 attended hour-long sessions where they learnt about apprenticeships and then drafted and recorded their own adverts using state of the art technology on board the Media Bus.  Four more school visits are planned for January and the best student advert will be played on Pirate FM in the run up to National Apprenticeships Week in March.

Jason Sugden who coordinates the Cornwall Apprenticeships campaign said: “It was great to see the students at Penrice Academy so engaged in learning about Apprenticeships.  Each workshop we held had a very interactive approach and this, combined with the chance to record their own advert about Apprenticeships, helped to bring the subject to life for the students.  Helen Lynch from Royal Cornwall Hospital Trust and Matt Venton, one of her newest Apprentices, helped to run the workshops.  Having a ‘real live apprentice’ and employer on board the bus made the whole concept of apprenticeships so much more tangible for the students.”

To find out more about the campaign and when it will be in a town near you visit