Careers advice still failing young people

New research from the Association of Accounting Technicians (AAT) has found that careers advice available to 14-19-year-olds is not keeping up with their demands.

The survey highlighted that young people are optimistic about entering their chosen career, despite 43% saying that formal careers advice has not been influential in them reaching this decision, or that they received no careers guidance at all

As a result, 24% of young people are taking their next career or education step purely because their parents told them to and 15% are just doing the same as their friends.

Young people would have liked more support from their school, teachers, and people in the industry to make their career choices. For example, many were unaware that you don’t need a degree to enter the professional services industry and can choose other routes, such as apprenticeships.

Mark Farrar, chief executive of AAT, said: “This research shows that the young people who have grown up through the recession are remarkably driven in thinking about their future career plans and acting on them.  However, careers advice in schools and colleges isn’t keeping pace with this demand, meaning that some young people are relying on what their friends or parents tell them. An absence of advice is also resulting in myths, such as that you need a degree to enter a career like accounting. This absolutely isn’t true, and young people should be aware of alternatives such as Apprenticeships and professional training which can create a route into fantastic careers.”