Young apprentices tweet their way to success

A group of ten 17-19 year-old social media apprentices training with the Juice Academy have all landed full-time jobs at their placement companies after continually delivering impressive results since joining the programme a year ago.

The Juice Academy apprenticeship was launched to boost youth employment and fill an industry-wide skills gap by training young professionals in the practical application of social media.

Apprentices are trained in key skills such as social media management, developing content for social sharing, developing a digital strategy, keyword analysis and SEO, and social media for mobile. As part of their day-to-day roles, they play a vital role in their company’s or clients’ social media strategy and bringing to life the lessons learnt from class.

Lucy Adams, senior project manager at The Juice Academy, said: “When The Juice Academy was launched, just one year ago, our goal was to assist bright young people in securing a foot on the career ladder. The fact that every single one of our first cohort has been offered permanent employment is testament to their individual talents and professionalism and sets the bar for our remaining and future cohorts. Each and every apprentice has proved to be an essential asset to their teams and I have every belief that they have very successful careers ahead of them.”