Social media apprentice helps Gateshead enterprise networks embrace digital

Employee Natasha Curry has helped two Gateshead enterprise networks to grow their online presence after completing an apprenticeship in social media and digital marketing.

The 24-year-old was employed as Network Co-ordinator working for Digital Union and Gateshead Business, but her manager believed that with further training, her full potential for digital marketing could be realised.

The apprenticeship, delivered by Access training, has introduced her to Search Engine Optimisation (SEO) website design, and how to use social media platforms as business tools.

Nastasha said: “The course has helped improve my understanding of all social media channels and how to use these as effective business tools. I am now able to use social networks and social management tools that I didn’t know existed, something which has helped Digital Union and Gateshead Business because it has improved our visibility among our target audiences on social networks.”

Valerie Green, senior business development consultant at Access Training, said: “Social media is one of those things that most people use in some shape or form but that very few people use to its full advantage, especially in business. By completing this apprenticeship, Natasha is helping organisations to grow their online presence in a carefully planned and managed way so that she can deliver tangible results and the analysis to show it’s working.

“As a means of communication, this is one area which is certain to continue to grow as more of us go online to reach our target audiences and adapt the way we operate to keep pace with modern technology. We’re sure that Natasha is one of many others who will benefit immensely from this type of training programme.”