Social media apprentice is a “real asset to the company”

19-year-old Carly Phillips from Cheadle left Xaverian College in August 2013 with AS Levels in English Literature and Language, Graphics and Media, before diving head first into an apprenticeship.

Carly researched different working routes and discovered she could turn her love of social media into a career. She heard about the Juice Academy, the first employer-led UK social media apprenticeship, and decided to get involved.

Carly pitted her skills against hundreds of other applicants at a gruelling full day ‘bootcamp’ to win a coveted place in The Academy’s first apprenticeship cohort.

At bootcamp, Carly impressed leading property company Bruntwood – which owns and manages more than 100 properties  throughout Manchester, Liverpool, Cheshire, Birmingham and Leeds – and was quickly snapped up to work as its social media apprentice.

Marketing & HR director and co-owner of Bruntwood, Kate Vokes, said: “We recruit for attitude and fit rather than experience and we find it’s beneficial to recruit young people into the business and train them up ourselves.”

Since joining, Carly has had a tremendous impact on the company. Working with Kate Vokes, Carly has made a positive contribution to the team, doubling engagement and followers on Bruntwood’s Twitter account. Carly’s day-to-day responsibilities include researching and posting relevant content to social channels, conducting outreach and assisting with a wide variety of marketing jobs.

Kate continued: “Carly has proven herself to be a real asset to the company in the short time she has been with us. Her passion for social media is plain to see and this translates into great social media success for Bruntwood. She’s a vital part of our team and we look forward to seeing how she continues to develop, while delivering tangible results to the business.”

Carly said: “The one piece of advice I’d give to someone weighing up their options fresh out of school or college would be to look into doing something you love for a job and always research other ways of getting there. University is not the only option, so don’t be a sheep and follow the crowd because you feel you have to.”