PRCA launches competition to boost apprenticeship awareness

In support of National Apprenticeship Week, The Public Relations Consultants Association (PRCA) has launched a competition offering one PR apprentice the chance to win a two-day training course.

The PRCA is asking apprentices in the industry to launch innovative publicity campaigns to promote National Apprenticeship Week. Creativity is encouraged but campaigns must be PR related. Suggestions from the Association include creating a Vine video, writing a blog, starting a hashtag campaign or holding an event. Each entry should include 200 words on what the campaign achieved and include evidence, such as related articles.

Alice Chadwick-Jones, training manager at PRCA, said: “We’re looking forward to seeing the most creative and innovative ways that PR Apprentices can promote the scheme. Supporting National Apprenticeship Week is a great way to further engage with the public and raise the profile of PR apprenticeships.

“Apprenticeships are now a popular alternative option to university, with over 85 PR apprentices successfully placed since 2012. Employers and parents are now seeing the benefits of apprenticeships and how they positively impact career progression.”

Entries should be made by email before 6th March.