Report finds careers advisers are failing to promote apprenticeships

A new report by the Industry Apprentice Council (IAC) has uncovered a worrying trend in careers advice, with only one in ten apprentices learning about their course through a teacher or careers adviser.

Out of the 600 apprentices surveyed, over half found out about apprenticeships on their own, through a parent or friend. 7% revealed they had received no careers advice whatsoever.

Drew Reidy, a BAE Systems apprentice, and member of the IAC, said: “Plans to boost apprenticeship numbers in the UK should start with addressing the woefully inadequate careers information, advice and guidance available to school pupils.”

Skills and Enterprise Minister Matthew Hancock said: “Careers advice has long been not good enough, so we are strengthening the duty on schools to inspire, motivate, and mentor young people to fulfil their potential.”