Small east London business scoops mayoral award for hiring apprentice

Promo2u, a small family business based in Kings Road, Chingford, recently won the London Mayor’s Award for Best Small Business Apprentice Employer, it has been reported.

According to, the business reinvested its profits generated from selling promotional products at the Olympics in hiring an apprentice, a move which has increased turnover in the last year by 168%. Due to its success, the business intends to hire up to ten apprentices.

Managing director of Promo2u and chairman of the E4 Business Forum and Executive Director of Waltham Forest Business Board, David Cowell, only has praise for apprentice Waleed Ali.

He said:  “The key thing I’ve taken away from it was the fact that when you’re as small as us, giving an opportunity to somebody is relatively easy, but it’s not so easy to find someone who is willing to take that opportunity on board. That’s why I took Waleed along to pick up the award, because without his efforts we wouldn’t have a successful apprenticeship scheme.”