Apprenticeships in the financial sector promoted in new NAS film


The National Apprenticeship Service hopes the film will increase awareness of financial sector apprenticeships.

A new film has been launched by the National Apprenticeship Service (NAS) which aims to boost awareness of apprenticeships in the financial sector.

Many people still associate apprenticeships with blue-collar professions and so the film aims to challenge this stereotype by sharing real-life stories from four apprentices working across the sector.

The four apprentices aged 19-27 work for Wolverhampton City Credit Union in varying roles at leading UK banks. Employers are encouraged to share and promote the film across the sector to raise awareness of apprenticeships.

David Way, Executive Director of the National Apprenticeship Service, said: “From large high street banks to small local accountancy firms, employers in the financial sector are increasingly using Apprenticeships as a way of identifying and developing talent. Apprenticeships enable employers to tap into a wider talent pool, helping to secure a skilled and diverse workforce for the future.

The apprentices featured in the sector in the spotlight campaigns show how much can be achieved through an Apprenticeship and why we need to make Apprenticeships the new norm for ambitious young people. We hope young people will see the film and be inspired to explore what an Apprenticeship could do for them.”

View the film here.